According to Moz.com, a new study has revealed that 67% of consumers are influenced by online reviews.  Most of the time, people are finding and reading these reviews when searching online for a particular brand, product, or service.  Review sites like Yelp and TripAdvisor often show up on the first page of google for a...

Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young....