As we head into the fourth quarter of 2018, the question is, “Are you happy with your SEO results?” Whether you have had increased website traffic via SEO or not, there are some important SEO best practices you should start to implementing today to grow your website presence. Read on to learn more. Make Your...

Both Google Ads and Facebook Ads offer businesses amazing opportunities to reach their customers. In fact, you may have used both of these platforms in the past. But, do you really know what the differences are? If not, you’re in the right place. Learn more here. Similarities Between Google and Facebook Ads Before getting into...

During his presidency, Donald Trump has become infamous for his Tweets. While this is true, it may actually be Facebook that helped get him elected. According to the Digital Director of Trump’s campaign, he worked to fine tune the political ads seen on Facebook, so they reached specific voters, and he handpicked certain Republican Facebook...

There are approximately 30 million small businesses in the United States, and this number is growing every day. However, only about 50 percent of these business will make it past the five-year mark. If you want to make sure your business is part of the successful ones, then it’s a smart idea to utilize LinkedIn...

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

When you own a business, the possibility of receiving a negative review is there. Unfortunately, a single negative review can have a huge impact on your business. In fact, a survey conducted by BrightLocal showed that about 66 percent of customers form an opinion on a business (they have never used) after reading just four...

Brand consistency is an important factor in marketing. If you receive an email or other marketing material from a brand with visual style that is completely at odds with usual branding efforts, it could cause significant confusion and distrust. The fact is, inconsistent branding makes it much more difficult for your customers to verify how...

Do you know what time of day you should share a hilarious video on Facebook? Or, when you should retweet an inspiring article to your followers? Each social outlet in existence today has its own sharing protocol. If you want to achieve “high-impact” shares, learn what to do here. Sharing: It’s an Art When it...

The internet is a big, scary place. If you neglect checking up on the reviews for your service or product, you may be in for an unpleasant surprise when you finally look. Regardless of whether it is Facebook, Google, Yelp or some other place where people leave reviews, keeping track of what people are saying...