If you’re really looking to brand yourself, the perfect time is when the new year ushers in this January. This is a time to reinvent yourself and form a solid plan to reach your well thought-out goals.

Both Google Ads and Facebook Ads offer businesses amazing opportunities to reach their customers. In fact, you may have used both of these platforms in the past. But, do you really know what the differences are? If not, you’re in the right place. Learn more here. Similarities Between Google and Facebook Ads Before getting into...

During his presidency, Donald Trump has become infamous for his Tweets. While this is true, it may actually be Facebook that helped get him elected. According to the Digital Director of Trump’s campaign, he worked to fine tune the political ads seen on Facebook, so they reached specific voters, and he handpicked certain Republican Facebook...

There are some who view crafting effective landing pages for Facebook ad campaigns as an art, but most professionals view it as a science. Today, being one of the largest social media sites that exist currently, it makes sense to use Facebook to the best of your abilities to secure conversions and e-mail sign-ups so...

There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

Do you know what time of day you should share a hilarious video on Facebook? Or, when you should retweet an inspiring article to your followers? Each social outlet in existence today has its own sharing protocol. If you want to achieve “high-impact” shares, learn what to do here. Sharing: It’s an Art When it...

What makes a photo go viral? Luck?  Strong emotion? How about a great photo?  In fact, it’s all of these.  With a great photo, a little bit of luck, and an emotional connection, your social media posts can go viral too. Whether you’re marketing yourself, an event, a product, a fundraiser, or a service do...

PPC (Pay Per Click) strategy can be an important step to observe when it comes to marketing your website.  However, when we look at the bottom line, the fact is that you may be receiving a lot of hits on your site, but are visitors actually making a meaningful action? You may find that your...

There are many articles out there that tell you how important it is to have a social media presence for your business because it allows you to interact with your customers and build your brand which increases sales and your bottom line. But what if you’ve been trying to have a social media presence and it’s...

In 2014, Facebook came up with a great way to get local businesses more traffic.  It’s officially called “Local Awareness Ads” but is otherwise known as “hyper-local ads” and the goal is to target people within a mile radius of your business.  The best part about this type of advertising, besides its distinguished targeting, is...