When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

When you own a business, the possibility of receiving a negative review is there. Unfortunately, a single negative review can have a huge impact on your business. In fact, a survey conducted by BrightLocal showed that about 66 percent of customers form an opinion on a business (they have never used) after reading just four...

Entrepenuer.com puts it perfectly when they say, “This is the age of the empowered customer, when a single complaint on social media can cost a business millions of dollars, an online review can shape the fortune of a restaurant…” In our social media heavy world where word of mouth travels at light speed, the dynamics of...

According to Moz.com, a new study has revealed that 67% of consumers are influenced by online reviews.  Most of the time, people are finding and reading these reviews when searching online for a particular brand, product, or service.  Review sites like Yelp and TripAdvisor often show up on the first page of google for a...

A business will thrive if has an excellent reputation.  Most people like talking about their experience, both positive or negative when they try out a new brand or service.  Ladies who meet for lunch swap stories about buying the best bra in the world or  how the receptionist messed up her vet appointment so when...

Isn’t it great to receive positive feedback from your customer, patient, or client? Whether in-person, in writing, or online, a happy customer reaffirms your reason for doing what you do. When posted online, these testimonials also serve to encourage and reassure potential new customers that you are the right choice, but they also bear even...