Last week, we began to discuss questions you should ask when considering what social media or advertising platform is right for your business. Today, let’s give an example of how you can go about this process, and let’s apply these questions to a scenario. Keep in mind that there is no default “right answer” for every...

If your small business is like most, it becomes increasingly obvious, as you grow, that you can’t be everywhere at once. This is true physically (your business location, service area, and your geographical target market), but it also applies when you think about which platforms you need to advertise and market your business on, and...