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Want Google to put your company on its pedestal (top 5 natural search list)? Put your customers’ needs and interests first wherever they find you online, including your website, social media, ads and Google My Business profile.
Many of our clients advertise via pay-per-click ads on Google, Facebook, and other platforms. Most of these clients were previously using the services of large marketing companies to manage their campaigns. The number one reason they decided to make a change in who they work with is the transparency offered by Solutions Digital Marketing compared to the veiled “bundling” that takes place at other companies.
30 November 2018 - 13:57, by , in Online Marketing Strategy, Comments off
Do you want to rank high in local search results? If so, there are three key areas you need to focus on: Proximity Relevance Prominence Generally speaking, each of these factors affects all businesses the same way. However, Google is changing everything, including the way they rank local businesses, along with how this effects local...
As we head into the fourth quarter of 2018, the question is, “Are you happy with your SEO results?” Whether you have had increased website traffic via SEO or not, there are some important SEO best practices you should start to implementing today to grow your website presence. Read on to learn more. Make Your...
14 November 2017 - 9:48, by , in Online Marketing Strategy, Comments off
The internet is a big, scary place. If you neglect checking up on the reviews for your service or product, you may be in for an unpleasant surprise when you finally look. Regardless of whether it is Facebook, Google, Yelp or some other place where people leave reviews, keeping track of what people are saying...
20 September 2017 - 16:17, by , in Content, Google Search, SEO (Search Engine Optimization), Comments off
The phrase “keyword stuffing” is one that has been around since the early days of search engine optimization (SEO). Today, it describes a “shady” technique website owners use to manipulate the search ranking for their site for a certain keyword or set of keywords. Are you still unsure exactly what this means? Don’t worry, you...
PPC (Pay Per Click) strategy can be an important step to observe when it comes to marketing your website.  However, when we look at the bottom line, the fact is that you may be receiving a lot of hits on your site, but are visitors actually making a meaningful action? You may find that your...
5 July 2017 - 7:50, by , in Online Marketing Strategy, Comments off
Making sure your products or services are under consideration at the Zero Moment of Truth (ZMOT)
14 April 2017 - 15:22, by , in Business Listings, Comments off
Do you have a giant copy of the yellow pages in your kitchen? Or do you search for everything local online? You’re not alone.  Most people who need to know what time the library opens this Saturday or when your favorite coffee shop closes will most likely look online. This is so much faster than...
31 March 2017 - 11:47, by , in Bing, Blogging, Content, Google, Search Engine Ranking, Comments off
The world of SEO is ever-changing.  Google frequently updates their algorithms and makes other changes to how websites show up in the search results, but there is still one constant – and that is content.  No matter what is going on with SEO changes, the one thing you can rely on to stay the same...