Do you find yourself ignoring your blog because you can’t think of anything to write about? Or rehashing the same topics over and over again?  Maybe you feel you’ve exhausted the topic of your site and have been out of fresh ideas for a while. Since your blog is a vital part of your business,...

Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a...

A business will thrive if has an excellent reputation.  Most people like talking about their experience, both positive or negative when they try out a new brand or service.  Ladies who meet for lunch swap stories about buying the best bra in the world or  how the receptionist messed up her vet appointment so when...