When it comes to digital marketing, it’s important to understand that it’s not just SEO or social media, or even advertising, for that matter. In fact, each of those things (SEO, social media, and advertising) are just a part of the bigger digital marketing pie or puzzle.

Do you want to grow your brand? Or, do you just want to become more popular on social media? If so, you have to embrace all social media has to offer and implement proven and effective engagement building activities.

If you’re really looking to brand yourself, the perfect time is when the new year ushers in this January. This is a time to reinvent yourself and form a solid plan to reach your well thought-out goals.

During his presidency, Donald Trump has become infamous for his Tweets. While this is true, it may actually be Facebook that helped get him elected. According to the Digital Director of Trump’s campaign, he worked to fine tune the political ads seen on Facebook, so they reached specific voters, and he handpicked certain Republican Facebook...

There are approximately 30 million small businesses in the United States, and this number is growing every day. However, only about 50 percent of these business will make it past the five-year mark. If you want to make sure your business is part of the successful ones, then it’s a smart idea to utilize LinkedIn...

There’s no question that social media provides several unique opportunities for businesses of all sizes. It helps to connect you to your audience and deliver virtually instant feedback. The challenge you may face is figuring out which social media outlet you should most pursue. The fact is, there are some social media platforms that are...

Do you know what time of day you should share a hilarious video on Facebook? Or, when you should retweet an inspiring article to your followers? Each social outlet in existence today has its own sharing protocol. If you want to achieve “high-impact” shares, learn what to do here. Sharing: It’s an Art When it...

What makes a photo go viral? Luck?  Strong emotion? How about a great photo?  In fact, it’s all of these.  With a great photo, a little bit of luck, and an emotional connection, your social media posts can go viral too. Whether you’re marketing yourself, an event, a product, a fundraiser, or a service do...

There are many articles out there that tell you how important it is to have a social media presence for your business because it allows you to interact with your customers and build your brand which increases sales and your bottom line. But what if you’ve been trying to have a social media presence and it’s...

Entrepenuer.com puts it perfectly when they say, “This is the age of the empowered customer, when a single complaint on social media can cost a business millions of dollars, an online review can shape the fortune of a restaurant…” In our social media heavy world where word of mouth travels at light speed, the dynamics of...