Holidays define our timeline as much as the changing of the seasons and the movement of the stars. They give us warm, happy, and delightfully frightful experiences that break away from the everyday routine. By using holiday-themed marketing strategies you illicit they types of feelings in association with your brand.

With the summer over and the holiday season almost upon us, it’s time to start planning for your holiday-themed marketing campaigns, and we’ve brought you some tips to help you get started.

Do Your Research

Soon the pumpkins and turkeys and Christmas trees will be all over Facebook and featured in advertising across all media forms.  So how will you make your holiday-themed campaign stand out from the rest? Do what the pros do.

Take, for example, the Holdiay campaign by Best Buy where they go head to head with the jolly old man himself in what they called, “Game On, Santa.”  Or Macy’s online “Believe” campaign where kids dropped off letters for Santa and for each one, Macy’s donated to the Make a Wish Foundation. To research more unique holiday marketing campaigns for inspiration, click here.

Create the Plan

Include all the holidays in your plan, not just Christmas, to really maximize your marketing strategy this season.  To begin with, decide what you will offer customers and how you will get them to accept your offer.

For example, you could offer a discount directly related to the Holdiay theme.  Next, plan how you will let your customers know about this discount. Will you use banner ads, Facebook posts, a television or radio commercial?

Create Copy 

Once you know what you’re offering and how you’re going to offer it, you need to write the copy that will create conversions.  To do this, you need to know what your audience is thinking.  Why do they need your offer?  What will grab their attention and make them convert?

Hire a Copywriter

Unless you are a talented copywriter, it’s best to outsource this important creative task to a skilled copywriter.  Even with the best plan, a marketing campaign will fizzle without stellar copywriting to go along with it.

Need Help?

If all this sounds overwhelming or doesn’t fit within your current “bandwidth”, then hire a marketing consultant, like Solutions Digital Marketing. We can help you strategize, plan, schedule, execute, and manage your holiday campaigns to help you reach your year-end goals!