Both Google Ads and Facebook Ads offer businesses amazing opportunities to reach their customers. In fact, you may have used both of these platforms in the past. But, do you really know what the differences are? If not, you’re in the right place. Learn more here. Similarities Between Google and Facebook Ads Before getting into...

Brand consistency is an important factor in marketing. If you receive an email or other marketing material from a brand with visual style that is completely at odds with usual branding efforts, it could cause significant confusion and distrust. The fact is, inconsistent branding makes it much more difficult for your customers to verify how...

There are many articles out there that tell you how important it is to have a social media presence for your business because it allows you to interact with your customers and build your brand which increases sales and your bottom line. But what if you’ve been trying to have a social media presence and it’s...

Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young....

Branding is essentially a marketing strategy.  However, since the advent of marketing, branding has taken on new meanings throughout the decades. For example, a brand was often limited to a name, such as Johnson & Johnson and/or a slogan, such as these slogans from the Coca Cola company, “I’d like to buy the world a...