Marketing is a specialized field.  It’s part economics, part art, part psychology, and part copywriting, to name just a few. It is so specialized, in fact, that we’ve all heard of Mad Men, a wildly famous television series based on the most successful advertising executive in New York city when the profession was still young. Advertising is really just one component of marketing, however.

Now imagine your product that you invented or your service that you spend years perfecting in the hands of some Mad Men. That’s what you get when you hand over your business marketing to the people who geek out over topics like macroeconomics, consumer behavior, and marketing research.  People who have credentials and experience in marketing with a degree in either an Associates, Bachelor’s or Master’s program. People who take what they learn about marketing and apply it to successful market campaigns that sell your product.

On the other hand, you could read a few books about marketing and then try to apply the concepts to a marketing campaign and keep your fingers crossed that you see results.  And if you do see results, yo

u will need to know how to measure all the data to improve your campaign the next time around. This can become time consuming, to say the least.

Or you can leave it up to the experts to get it right the first time, perhaps with some minor tweaking for the following campaign.  For some people it takes a couple of fails at implementing one or more marketing campagins before they hand it over to someone with more experience and a proven track record.

If you have a product or service you want to promote, Solutions Digital Marketing will work closely with you to establish a brand voice, a solid understanding of your customer, and successful marketing campaigns that bring the results you’d expect from a professional marketing agency. To get started today, call Brady at 425-678-7991.