Having an engaging blog is the best way to drive organic traffic to your website.  Google loves fresh, captivating content that gives the user an experience that meets or exceeds their expectations. And with Google constantly changing how they rank your site, you can’t go wrong with sincere content that will have readers clicking and clicking and clicking.  But how do you keep a blog fresh and engaging?

By outsourcing.

While there are many benefits to outsourcing blog content, we’ve outlined the top five here.

1. Consistency

Once you decide how many blogs you want to post per week or per month, you can hire a writer to help you stick to that schedule. By doing this, you will avoid long gaps between published pieces – and Google will take notice.

2. New Ideas

Outsourcing blog posts will open up a world of new ideas you probably hadn’t thought of.  If your site is specialized in an industry or you have run out of ideas to write about, hire one or more writers to pitch you ideas.  From here, choose the best pitches and have them written on a timely schedule.

3. Avoid Blog Burnout

With so many other tasks taking up time, you may find yourself throwing together a blog here and there and you’re headed toward blog burnout, if you haven’t already arrived. Take a load off your shoulders and hand over some blog work to a professional copywriter. Then all you have to do is sit back and read the blog.

4. Expertise

Using a writer’s credentials or expertise will add credibility to your blog and your business.  When someone has a certain skill or specialized knowlege, your blog posts have more value.

5. SEO

Keeping up on SEO best practices may not be at the top of your to do list.  Hiring a writer who is SEO savvy will save you a tremendous amount of time.  The last thing you want is to be penalized by Google for an outdated SEO method.  To avoid this, hire a writer who keeps up on the latest changes and trends in their field.

If you’re looking to outsource blog posts on a regular basis or occasionally, Solutions Digital Marketing can help.  Our expert writers will keep your blog fresh and engaging. To find out more visit our blogging services page.

Brady Anderson

brady@solutionsdigitalmarketing.com

425.689.7991