Consistency is the key when it comes to a rewarding social media experience. If you only post here and there on Twitter, Instagram, LinkedIn, or Facebook, you’re not “out there”. No one is noticing you. You’re just another company or service doing the same thing – trying to build and engaged audience without the effort.
If you’re really looking to brand yourself, the perfect time is when the new year ushers in this January. This is a time to reinvent yourself and form a solid plan to reach your well thought-out goals. By really taking the time to think about who YOU are and how you need to brand yourself (your company), things become clearer. And when that happens, you’ll find you are more excited and optimistic than ever to gain additional exposure for your business.
Where to Begin?
For starters, sit down with a professional marketer and chart a course for your strategy. For example, who are you trying to reach? If it’s the younger generations, then Instagram is where you should put most of your energy. An older crowd? Facebook is your best bet. Of course, it is important to remain consistent on all social media channels. However, knowing your audience will help you hone in on where to build your audience and find your customers.
Define Yourself
Once you have your audience defined, it’s time to work on your branding. Who are you and what problem do you solve for your customers, donors, or clients? With the help of a professional marketer, these questions will be answered and together you can come up with a branding style unique to you and your company or organization.
Post Post Post
Now it’s time to start posting – a lot. Coming up with engaging posts may not be at the top of your to do list, but it has to be. For this reason, you can use the services of a marketing agency’s writers to help you keep the posts rolling in. The more you post, the more followers you will get and that, in turn, gets your brand out there and noticed.
To learn more about taking advantage of the new year this January and creating a positive social media presence that consistently brands you and connects with your audience, contact Brady at Solutions Digital marketing today. He can be reached at 425-689-7991 or brady@solutionsdigitalmarketing.com.
“a new year, a new you: January might be the best time to begin a consistent presence on social media.”